The ColorPlus® Technology Story
As a building industry pioneer and leader, James Hardie constantly strives to offer homeowners the best quality products available. Throughout the 1990s, our siding was available primed and contractors painted it using a variety of paints and processes that resulted in inconsistent application and colour consistency. We determined the best way to provide the highest-quality siding was to finish it in our own factories.
We began by evaluating all existing paint technology and manufacturing processes. Nothing met our strict quality standards.
The ColorPlus® technology finish that was ultimately developed exclusively for James Hardie represents a revolutionary breakthrough in paint and the painting process. Our proprietary manufacturing process involving the application of consistent, multiple coats of paint was developed especially for James Hardie siding after more than four years in development and the testing of over 2,000 formulas. The paint is then bakedon in our closely controlled factory environment.
The end result is that the durable ColorPlus technology finish lasts up to twice longer, has 30% better fade resistance and adheres up to 400% better than any other paint available.1
How We Picked Our Colours
Our ColorPlus® colour palette was created exclusively for James Hardie by colour expert and PhD Leslie Harrington who specifically handpicked the custom colours and colour combinations for each area of the country. The selections were based on regional housing styles, environmental surroundings, cultural factors and extensive research and development.
1 James Hardie accelerated QUV test results compared to nationally available premium paint in a lab environment. James Hardie accelerated weathering with adhesion test with brush-applied national paint in a lab environment. North Star Research Partners Study, July 2007. |
